That old film company

A digital capture and sharing company

Showing the connectivity and social networking sharing capabilities of Kodak’s digital consumer devices among a very powerful group of friends

This 2010 campaign while at Partners + Napier was created just prior to the upcoming CES in Las Vegas as a significant push to support Kodak’s digital consumer devices at retail.

Kodak needed to makes some waves fast, so they leveraged celebrity and some of the biggest hip hop and pop starts of the day—Drake, Trey Songz, Pitbull, and Rihanna. The campaign of :15 TV spots showed their picture sharing thread amongst them as they flex their varied experiences by capturing on Kodak’s m590 cameras and sending them to their share group via Kodak’s Easyshare button on the devices.

The effort culminated in a PR event in NYC’s Times Square where Drake, Pitbull, and Trey Songz performed for a VIP crowd, which was covered by entertainment news sources including entertainment Tonight and MTV. Print, digital and out of home including Kodak’s Times Square board supported the campaign.

Turns out this was Kodak’s swan song in the consumer space as smartphones outpaced their camera sales, but it was an incredible experience to be a part of producing for the brand.