Run-of-the-mill pharmacy advertising

Showing CVS’s dedication to their customers

Dramatizing the over $1B earned by Extracare members and CVS’s commitment to reducing waiting for Rx in a very big way

Created this spot in 2004 at Hill Holliday, Boston for CVS Pharmacy's customer-centric programs Extracare and Prescriptions Ready When Promised.

Director/DP Lance Acord of Park Pictures handled it beautifully. Digital Domain helped us spread the cash around and free-up downtown San Francisco.