Expect Something Extra for CVS Pharmacy

  • Run-of-the-mill pharmacy advertising

  • Showing CVS’s dedication to their customers

  • Dramatizing the over $1B earned by Extracare members and CVS’s commitment to reducing waiting for Rx in a very big way

  • Created this spot in 2004 at Hill Holliday, Boston for CVS Pharmacy's customer-centric programs Extracare and Prescriptions Ready When Promised.

    Director/DP Lance Acord of Park Pictures handled it beautifully. Digital Domain helped us spread the cash around and free-up downtown San Francisco.

Brand Activation:
Broadcast Advertising

My Roles:
Creative Direction
Art Direction

Collaborators:
Jonathan Plazonja (CW) & Scott Hainline (EP)

:30 spot for CVS Pharmacy's Extracare loyalty program

:30 spot for CVS Pharmacy's Prescriptions Ready When Promised program

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