Sharing the independent cinephile and café-goer mindset

Leveraging a snarky voice paired with The Little’s iconic art deco marquee

In 2008, The independent and non-profit Little Theatre got a trade deal on a series of billboards with Lamar Advertising. They came to us at Partners + Napier to create some brand messaging for these placements that would span their film and café experiences.

We wrote a series of headlines that captured their independent mindset. And because their marquee is such a fixture of downtown Rochester, that was really the only image that was ever needed.