Filmworthy for Kodak Motion Picture Film

A thank you to the legendary directors like Scorsese and Tarantino for championing motion picture film
A campaign to establish film’s aspirational role in the motion picture industry
Speaking the artists’ storytelling language
In 2015, Kodak did not talk about the significant technological features and benefits, speeds,and feeds of motion picture film—they’ve done that job well in the past.
We chose to create an evocative message to connect with the greatest storytellers that, 1) film remains the standard in motion picture storytelling, and 2) emerging directors/cinematographers should aspire to and fight for the use of film where appropriate.
The execution engaged the audience by speaking their language—
the script. This format allowed us to set scenes, create characters, and script dialogues that reinforced Kodak’s positioning as the most trusted imaging company in the world. The branding wass subtle, smart, and clever—all attributes that our audience values as storytellers.
This audience thought they’ve seen it all from Kodak. It was time to get them to think again and get engaged with Kodak again by sharing their own perspectives. We started a fresh conversation with our existing and future advocates on what makes their stories “FilmWorthy.”

Brand Activation:
Integrated Campaign

My Roles:
Creative Direction
Art Direction
Design

Collaborators:
Zach Golden (CW) & John Roberts (CSO)

#Filmworthy case study video

We created a dialogue between film & digital in print ads that looked like scripts

We worked with the internal team at Kodak to show how our campaign messaging would be reinforced on Kodak’s film stock

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Companion ads ran in industry pubs to introduce the Filmworthy platform and offer testimonials

Producers of American Horror Story with Kodak rep

We conducted 32 interviews at Sundance and Slamdance film festivals to get artists’ and producers’ perspectives on shooting film for their projects.

We got a sizzle edit out quickly following the festivals to start promoting our library of interview content shot on 16mm film

We created banners around Park City and posted our collateral as wild postings around the fetsival. We spread our hashtag around and reinforced it on Kodak’s socials. Plus we made merch for our team to give away throughout the festivals.