A thank you to the legendary directors like Scorsese and Tarantino for championing motion picture film

A campaign to establish film’s aspirational role in the motion picture industry

Speaking the artists’ storytelling language

In 2015, Kodak did not talk about the significant technological features and benefits, speeds,and feeds of motion picture film—they’ve done that job well in the past.  

We chose to create an evocative message to connect with the greatest storytellers that, 1) film remains the standard in motion picture storytelling, and 2) emerging directors/cinematographers should aspire to and fight for the use of film where appropriate. 

The execution engaged the audience by speaking their language—
the script. This format allowed us to set scenes, create characters, and script dialogues that reinforced Kodak’s positioning as the most trusted imaging company in the world. The branding wass subtle, smart, and clever—all attributes that our audience values as storytellers.

This audience thought they’ve seen it all from Kodak. It was time to get them to think again and get engaged with Kodak again by sharing their own perspectives. We started a fresh conversation with our existing and future advocates on what makes their stories “FilmWorthy.”