Product Content for Iron Smoke Distillery

A local whiskey distiller
A national e-commerce-fueled brand
Amplifying the brand creator’s voice and product stories for social media and online spirits retail partners
In 2021, Tommy Brunett, the creator of Iron Smoke Distillery and their award-winning lineup of whiskeys came to me with a desire to better share his product stories in content in order to support his team’s efforts
to grow distribution through e-commerce partners including Caskers, Whiskey Caviar, Total Wine, and Drizly.
We got to work on developing an efficient capture and edit process to quickly produce product videos for the brand as well as shoot still imagery to start a library of assets to be used across Iron Smoke’s social and sales channels.

Brand Activation:
Content Creation

My Roles:
Creative Direction
Art Direction

Collaborators:
Nue Chanthavongsay (Photo/Video)

Straight Bourbon

The recipe with the award-winning smokey finish that got The Iron Smoke brand started.

Rattlesnake Rosie’s Maple Bacon

Iron Smoke produces flavored whiskeys under the Rattlesnake Rosie’s sub-brand and as Tommy says, “this one will make you squeal.”

Holiday Home Delivery

Iron Smoke started dialing up their e-commerce business and offered home delivery of their product during the pandemic. This video drove awareness of their new sercvice.

Rock The Barrel:
John Petrucci

Iron Smoke started their Rock The Barrel whiskey collaborations with the legendary guitarist of prog rock band Dream Theater and we helped them tell the story.

Rattlesnake Rosie’s Apple Pie

Their Apple Pie Whiskey started the Rattlesnake Rosie’s sub-brand for Iron Smoke’s un-aged, flavored whiskeys. She’s perfect to top off your margarita or your favorite dessert (or just sip on its own).