See. Good. Daily. Part Deux for LensCrafters
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Eyecare Professional delivering a filler eye care product
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Growth engine for an eyewear company
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Creating more good in the world aligning to Millennial Purpose—where vision enhancement outshines vision correction
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See. Good. Daily. proved successful to build LensCrafters’ daily disposable contact lens sales. For the next installation of the campaign, we wanted to create a spot that was one part experiential activation and one part broadcast TV production. The resulting creative was called “Good Portal.” And we surrounded the Tv with more evolutions of See. Good. Daily. executions at retail, online, and in social.
Production company PF100 of Los Angeles handled production duties. Photographer Christopher Wray McCann contributed to the still photo production.
Brand Activation:
Integrated Campaign
My Roles:
Creative Direction
Art Direction
Design
Collaborators:
Mark Fisher (CW) & Barry Sonders (EP), Christopher Wray McCann (📸)
Our next installment of See. Good. Daily. was both an experiential activation and a broadcast TV capture with this spot called “Good Portal.” Los Angelinos near the Staples Center entertainment district found, and heard, an unlikely surprise of goodness within what appeared to be a vacant space. An orchestra of young musicians and vocalists performing a bespoke composition for this campaign was found behind a viewing portal like a gift for pedestrians on the street.
We updated the See. Good. Daily. dailies contact lens web presence again to reinforce the benefits of dailies and optimize connecting eye doctors with new patient leads.
We updated the See. Good. Daily. dailies contact lens web presence again to reinforce the benefits of dailies and optimize connecting eye doctors with new patient leads.
We updated the See. Good. Daily. dailies contact lens web presence again to reinforce the benefits of dailies and optimize connecting eye doctors with new patient leads.
We updated the See. Good. Daily. dailies contact lens web presence again to reinforce the benefits of dailies and optimize connecting eye doctors with new patient leads.
We updated the See. Good. Daily. dailies contact lens web presence again to reinforce the benefits of dailies and optimize connecting eye doctors with new patient leads.
We updated the See. Good. Daily. dailies contact lens web presence again to reinforce the benefits of dailies and optimize connecting eye doctors with new patient leads.
Social & Product
Much of the social activity focused on creative where we wanted to show the good of humanity with visuals that replaced the word “good” in our tagline. We also had the opportunity to add our creative to the daily disposable contact lens flat pack packaging itself.
We also created these photo cards and stands as a gift for every doctor of optometry in LensCrafters' network which included background information on the campaign, talking points to promote daily disposables.
We also created these photo cards and stands as a gift for every doctor of optometry in LensCrafters' network which included background information on the campaign, talking points to promote daily disposables.
We also created these photo cards and stands as a gift for every doctor of optometry in LensCrafters' network which included background information on the campaign, talking points to promote daily disposables.
We also created these photo cards and stands as a gift for every doctor of optometry in LensCrafters' network which included background information on the campaign, talking points to promote daily disposables.
We also created these photo cards and stands as a gift for every doctor of optometry in LensCrafters' network which included background information on the campaign, talking points to promote daily disposables.
We also created these photo cards and stands as a gift for every doctor of optometry in LensCrafters' network which included background information on the campaign, talking points to promote daily disposables.
We also created these photo cards and stands as a gift for every doctor of optometry in LensCrafters' network which included background information on the campaign, talking points to promote daily disposables.
We also created these photo cards and stands as a gift for every doctor of optometry in LensCrafters' network which included background information on the campaign, talking points to promote daily disposables.
We also created these photo cards and stands as a gift for every doctor of optometry in LensCrafters' network which included background information on the campaign, talking points to promote daily disposables.
We also created these photo cards and stands as a gift for every doctor of optometry in LensCrafters' network which included background information on the campaign, talking points to promote daily disposables.
LensCrafters introduced large digital displays across their vast retail footprint and gave us time to promote See. Good. Daily. on each one for 20 seconds. We created first-person POV “good” vignettes of mountain biking, camping, and surfing to reiterate the active lifestyle benefits of daily disposable contact lenses.