Every One’s Different Inside for Green Mountain Coffee
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Commoditized coffee pods
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Strong individual brands with robust origins and taste profiles
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Showing the provenance of each coffee within each pod
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A multi-brand spot developed for Green Mountain Coffee Roaster's main brands—Green Mountain Coffee, Barista Prima, and Tully's—while at Partners + Napier in 2013.
Credits include Account: Bob Bailey + Courtney Gray, Planner: John Roberts, CW: Pete Vonderlinn, Producer: Barry Sonders. Capture/VFX/Post were handled by Method.
Brand Activation:
Broadcast & Cinema Advertising
My Roles:
Creative Direction
Art Direction
Collaborators:
Pete VonDerlinn (CW) & Barry Sonders (P)