Life to the fullest for CVS Pharmacy
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Just a store filled with random personal and food items
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Celebrating the choices that make every day more enjoyable for CVS’ customers
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Leveraging the aisle signage that are omnipresent in every CVS Pharmacy store
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Created in 2002 while at Hill Holliday, Boston, this campaign for CVS/Pharmacy launched the company's "Life to the fullest" tagline and used the in-store aisle signage to deliver messaging in each spot and print.
TV was directed by Zack Snyder (300, The Watchmen, and a bunch of other DC Comics-fueled feature films). Shot in Vancouver, BC. Print was shot by photographer Jake Chessum.
Brand Activation:
Broadcast & Print Advertising
My Roles:
Creative Direction
Art Direction
Collaborators:
Geoff Mullett (CW) & Scott Hainline (EP)
:15 spot for CVS Pharmacy showing how this old dog keeps learning new tricks. Music: "You Get What You Give" by The New Radicals
:15 spot for CVS Pharmacy showing how this mom takes a break.
:15 spot for CVS Pharmacy showing how these ladies prep for their ladies nights. Music: "Ladies Night" by Kool & The Gang
