Truth Standard Visuals
I have been developing creative criteria for Truth Collective over the past few years. We evolved the first incarnation from Honest Creativity to The Truth Standard in early 2025. I thought it was the perfect opportunity to generate sculptural depictions of our originally hand-drawn icon set in Midjourney.
A lightning bolt represents the energy of our Truth Standard.
Meaningful is about thrust of brand purpose, thus a rocket lifting off depicts this element.
A heart represents the emotion of our Human criteria.
Simple is symbolized by an effective and simple tool—the hammer.
A rare and exquisite diamond represents Distinct.
An eight-armed octopus represents Versatile.
And a lion symbolizes Brave.
Each sculpted image is treated with graphics from Truth Collective's design system and labeled using our Voyage typeface.