An unknown beer brand from The Florida Keys

A celebrated brand distributed throughout the south and an official beer at Miami’s Hard Rock Stadium

Celebrating The Islamorada lifestyle and the famous sandbar that inspired the brewers

Musician and Distiller Tommy Brunett introduced Truth Collective to the brewers behind Islamorada Beer Company during their startup. They had their recipe and a name nailed, but no imagery or visual look pinned down for their flagship beer brand.

So we got to work, talked to the owners and locals of Islamorada, and quickly landed on a look that screamed The Keys.

The results? A beloved beer in the region. We sold out their first batch in record time. And the brand landed a deal with the Miami Dolphins to have their beer featured at Hard Rock Stadium. We also translated the design solution to more beer varieties including Channel Marker IPA and Islamorada Ale.