Stay Awhile for Hotel California Tequila
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A brand mistaken as only a licensing play of a legendary rock song
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A premium spirit worthy of the tequila tradition and the artisans that craft it
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Sharing the real provenance and the processes that make the brand special
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Created while still at Partners + Napier in 2013, our strategy and the resulting creative output to position this premium tequila employed the tagline “Stay Awhile.” That invitation complements the fact that the brand is the house tequila of the actual Hotel California in Todos Santos, Baja Mexico (with a legendary folklore thanks to The Eagles), as well as a spirit that can create an uncommon state of mind. A tequila that captures the very essence of Mexico and long, sunny afternoons spent with friends.
Our services spanned brand strategy, concept development, content capture, website design and development, point of sale, advertising, and social media.
Tibor Nemeth was the photographer and videographer. Boston’s Element Productions handled production duties on location in Mexico and handled editorial and post production.
Brand Activation:
Integrated Campaign
My Roles:
Creative Direction
Art Direction
Design
Collaborators:
Matt Palmer (CW) & Karrie Gurnow (AD)
Content for use online, on social media, and at events promoted the Baja origins of the real Hotel California and the tequila named after it.
Content for use online, on social media, and at events reinforced the Baja lifestyle that influences The Hotel California Tequila brand.
Content for use online, on social media, and at events showcased the artisan processes that produce every bottle of Hotel California Tequila.
We created a rich, storytelling-focused site for the brand that also made finding eth product at retail and online easy.
We created social templates and months worth of content from our video and stills shoot.
Print advertising for the Hotel California Tequila "Stay Awhile" campaign
Print advertising for the Hotel California Tequila "Stay Awhile" campaign
Print advertising for the Hotel California Tequila "Stay Awhile" campaign
Print advertising for the Hotel California Tequila "Stay Awhile" campaign
