Brand Identities
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Brands that feel common in their categories
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Names, logos, and identities that stand out to their intended audiences
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Embracing brave strategies and executing with craft
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A collection of new brand development and rebrands from recent years.
Brand Identity:
Logos
My Roles:
Creative Direction
Design
Collaborators:
Miscellaneous (see below)
In The fall of 2025 I created, branded and launched new coastal lifestyle brand, Sea Level Supply Company.
I led the project to brand the newly formed Social Current, created by merging two large non-profit organizations, at Truth Collective. Collaborator: Alyssa Davis (copywriting/naming)
Truth Collective created punk puzzle brand Punkzles. Collaborator: Justyn Iannucci (design)
Truth Collective worked with University of Rochester on new brand strategy and updated core university branding elements such as their official seal which paved the way for their 2025 rebrand. Collaborators: White Bicycle & Sean Daly (design)
I rebranded a friend's master carpentry business as Engrained. Collaborator: Matt Smythe (copywriting/naming)
Truth Collective rebranded Endless Highway. Collaborator: Justyn Iannucci (design)
I rebranded Elvio Fernandes' Camp ROC Star and ROC Star Academy. Collaborator: Justyn Iannucci (design)
Truth Collective rebranded Alternatives For Battered Women in 2014/2015 with new name and identity. Collaborators: Karrie Gurnow (design) & Kate Sonnick (copywriting/naming).
Truth Collective rebranded some core identity elements for Kink BMX back in 2014. Collaborators: Rob Hopkins & Brendan Prince (design)
I branded our new creative company, Truth Collective, for our launch in 2013.