Brand Identities
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Brands that feel common in their categories
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Names, logos, and identities that stand out to their intended audiences
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Embracing brave strategies and executing with craft
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A collection of new brand development and rebrands from recent years.
Brand Identity:
Logos
My Roles:
Creative Direction
Design
Collaborators:
Miscellaneous (see below)
I branded our new creative company for our launch in 2013.
Truth Collective rebranded some core identity elements for Kink BMX back in 2014. Collaborators: Rob Hopkins & Brendan Prince (design)
Truth Collective rebranded Alternatives For Battered Women in 2014/2015 with new name and identity. Collaborators: Karrie Gurnow (design) & Kate Sonnick (copywriting/naming).
Truth Collective rebranded Endless Highway. Collaborator: Justyn Iannucci (design)
I rebranded Elvio Fernandes' Camp ROC Star and ROC Star Academy. Collaborator: Justyn Iannucci (design)
Truth Collective branded the newly formed Social Current, created by merging two large non-profit organizations. Collaborator: Alyssa Davis (copywriting/naming)
Truth Collective created punk puzzle brand Punkzles. Collaborator: Justyn Iannucci (design)
I rebranded a friend's master carpentry business as Engrained. Collaborator: Matt Smythe (copywriting/naming)
Truth Collective worked with University of Rochester on new brand strategy and updated some core university branding elements such as their official seal. Collaborators: White Bicycle & Sean Daly (design)