I wrote an article in December 2025 about cataloguing 47 emotional and rational appeals—and showing how tapping the right human triggers with our accelerated AI Bravestorm workshops can transform marketing impact. I created this editorial illustration to show a range of emotion in the figures, but also the color blocks to evoke the spectrum of moods that appeals can generate for brands. The image was made with Midjourney, Adobe Photoshop + Firefly, and Topaz Gigapixel.
