Higher Order for Truth Collective
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Undisciplined content creation efforts
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A commitment to connect with today’s ambitious marketers and thinkers
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Walking the walk by creating a storytelling platform for our agency’s thought leadership content
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In 2019, we at Truth Collective wanted to create a branded platform to celebrate business leaders, community movers, and, hopefully, some unexpected places within our industry and in life.
We called it Higher Order and started the platform by exploring the theme of Noble Ambition.
“Noble” is higher cause, a cut above the rest. It has a dignity to it. It is certainly not soft or passive or easy BTW. “Ambition” is pure fire. It does not know rest; it does not know “no.” Ambition keeps you in the game when every fiber in your body is saying, “I’m out.” Instead, it says, “Let’s go,” even though you may not know exactly where you’re going.
My partners Bob Bailey and John Roberts were deeply involved in the article generation, plus several other members of our staff became contributors.
We launched Higher Order with a printed tabloid-sized magazine and continued publishing online on Medium. We used the platform to fuel our CRM and email campaigns.
Brand Activation:
Editorial Design
My Roles:
Creative Direction
Art Direction
Collaborators:
Josh Coon (CXO) & Justyn Ianucci (D)
Our Noble Ambition Anthem video was shot to introduce the platform and our Higher Order sub-brand for publishing articles and thought leadership content.
The launch issue of Higher Order. The issue focused on the theme of “Noble Ambition.”
The launch issue of Higher Order. The issue focused on the theme of “Noble Ambition.”
The launch issue of Higher Order. The issue focused on the theme of “Noble Ambition.”
The launch issue of Higher Order. The issue focused on the theme of “Noble Ambition.”
The launch issue of Higher Order. The issue focused on the theme of “Noble Ambition.”
The launch issue of Higher Order. The issue focused on the theme of “Noble Ambition.”
The launch issue of Higher Order. The issue focused on the theme of “Noble Ambition.”
The launch issue of Higher Order. The issue focused on the theme of “Noble Ambition.”
The launch issue of Higher Order. The issue focused on the theme of “Noble Ambition.”
The launch issue of Higher Order. The issue focused on the theme of “Noble Ambition.”
The launch issue of Higher Order. The issue focused on the theme of “Noble Ambition.”
The launch issue of Higher Order. The issue focused on the theme of “Noble Ambition.”