A summer tradition with an campaign as fun as the race itself

Bringing beach-meets-racetrack energy to life through illustration and hand-drawn type

Former colleague and friend Dan O'Donnell brought me on to illustrate Seaside LeMans, an annual karting event held each summer on Cape Cod. The project called for four original illustrations plus custom hand-drawn typography, all rooted in my Motoring Series style. Copywriter Nick Bontaites rounded out the piece with copy that captures the mix of beach vibes, high-octane fuel, and two-stroke racing oil that defines the event.